Mouted to the wall, KEUCO's iLook_move all mount has a large 7-7/8" mirror area, silver backed for excellent clarity and reflectivity at 5x magnification power. All five finishes are impeccable and the German manufacturing ensures quality. The pivoting arm employs a unique, innovative hinge mechanism that leaves nothing to be desired. The articulating arm is extraordinarily flexible, allowing adjustment for height, distance, inclination and sideways angle. Perfect viewing position is achieved easily - with the mere motion of a hand. It is particularly advantageous where different users of differing stature use the mirror. Finishes include Polished Chrome, Brushed Nickel, Stainless Steel Finish, and Brushed Black Chrome. 5-Year manufacturer's warranty. Shipped to your door, FREE from Germany via FedEx International Express in about 21 days.

Features

KEUCO iLook_move wall mounted vanity mirror with pivoting arm - ideal for more than one user if they're of different heights. German manufacturing yields impeccable precision of motion and perfect finish quality.
A unique and innovative hinge mechanism in the pivoting arm leaves nothing to be desired. It is extraordinarily flexible, adjusting for height, distance, inclination and sideways angle.
5x Magnification Power of the 7-7/8 inch silver-backed mirror lense allows a crisp, bright image. Perfect positioning can be achieved simply with the mere motion of the hand by adjusting the articulating arm and pivot.
Mirror section diameter: 7-7/8". Haximum extension: 19-11/16". Maximum depth: 12". Mounting plate: 7-1/8" x 1-3/4".
5-Year manufacturer's warranty. Shipped to your door, FREE from Germany in about 21 days.

Keuco Miracle Hinge

The Keuco Cosmetic Mirrors
All of the Keuco makeup mirrors enjoy the same Miracle Hinge and flexibility of the mirror demonstrated here.

iLook_move Range

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About Keuco

About the Company

From humble beginnings in Germany in 1879, Historical Image

through a gradual metamorphisis and evolution until 1953, KEUCO was born. KEUCO has developed a reputation for excellent design, meticulous craftsmanship, perfect function, and extended longevity.

Today there are KEUCO plants in Hemer, Gutersloh, and Gunde and their products number about 6,000. The company is still owned by the original four families - de Becker, Remy, Himrich, and Knoig. Management is by Englebert Himrich, Managing Partner, and Hartmut Dalheimer and Manfred Normann, Managing directors. KEUCO Innovation
Excellent design, technical sophistication, and ease of use are hallmarks of KEUCO products. It's products must combine sensible functionality with aesthetic forms. Over 93% of KEUCO products are made in Germany at plants with highly skilled employees - yielding consistently high quality and subject to strict quality assurance measures and controls. KEUCO products have immaculate surfaces, perfect functionality, and are extremely long-lived.

From Hartmut Dalheimer, Managing Director
"To achieve the high quality we strive for daily, the most important factor is our employees. This is especially true against the backdrop of the many different materials we use - from wood to aluminium, zinc casting and brass, right through to ABS and glass. Paired with their willingness to always go a step further and adopt new technologies, the know-how of the employees regarding the various materials gives us the extra scope we need to focus on design. And that makes it possible to design unique products."

The Environment
Sustainable solutions is embued in KEUCO's corporate philosophy. The company strives to preserve both water and energy, both with its products and its manufacturing systems. Timeless aesthetic design and high quality contribute to future utilization of KEUCO products. An extensive supply of spare parts is maintained, further ensuring future-proofing KEUCO products. "We configure our processes so that they have as little impact on the environment as possible and conserve resources. We do this for the sake of coming generations." Engelbert Himrich, Managing Partner of KEUCO

Left to right: Josef Himrich, Kaul Keune, Hermann Bonner, and Eduard Baron de Becker Remy.

Buyer's Guide

Mirror Buyer's Guide

Magnification: Don't make the mistake of automatically opting for the greatest magnification offered. Most people are surprised to find how strong that might be. Most cosmetic-counter mirrors have 3x or 5x magnification power, but our most popular magnification power is 5x. Indeed if you have vision problems or you have particularly critical tasks to accomplish, then go for the higher magnification mirrors - we have some up to 15x magnification. (To give you a basis of comparison, a jeweler's loop is 10x power.)

Factors other than the magnification itself affect the quality of the image you see. The size of the mirror is an important factor. When two mirrors with the same magnification are compared, the larger size mirror always wins - both for image clarity and freedom from distortion.

Tilt and Swivel: Every wall mounted mirror we carry both tilts and swivels. Swivel is usually 360° or close to it. Tilt is usually 15° up or down - sometimes more. A double-arm wall-mounted mirror has more capability than a single-arm mirror because in addition to rotating at the mirror pivot, you can also rotate through 360° or almost, at the elbow.

Distortion: All magnification-mirrors distort the image. If they didn't, they wouldn't magnify anything. The reason for this is that the mirrors magnify by using bent glass to form a sort of lens which does the magnification. The larger the magnification, the greater the bend in the glass and the greater the distortion. The center portion of the mirror, at any magnification level, always has the least distortion. In a larger mirror, the absolute size of the center section is relatively larger, and therefore the area of least distortion is larger. This is the main reason a larger mirror is preferable.

Expensive Mirrors: All of our mirrors are high quality mirrors, usually better quality than those found in big-box stores; both for image and finish. But some of our mirrors are dramatically more expensive than others. The reasons are manifold. The "expensive" mirrors have silver-backed glass forming the image, rather than aluminum-backed glass. The larger mirror sizes of the more expensive mirrors are much more difficult to produce correctly but once you've seen the difference in the larger image it's hard to go back. The plating on our Miroir Brot mirrors is thick and perfect, as is the finish itself - tiny imperfections are simply not present. Lastly, the expensive-mirror frames themselves are solid brass or triple-plated steel and heavily built - as these mirrors are often used in hotels and need to be able to take abuse.

Fluorescent, Incandescent, or LED: The long and the short of this is that it's what you prefer that counts. All of our fluorescent-lighted or LED mirrors are so noted.

Our mirrors use only color-corrected fluorescent lamps and LED lamps, which approximate daylight or indoor lighting - your choice in most cases. They do not have the green tinge of commercial indoor fluorescent lighting - which people find objectionable. (See full explanation below.) Even so, daylight is not always preferable. Light from incandescent lighting or "regular" light bulbs usually used indoors, is often preferred by many.

A feature of modern fluorescent lamps is that greatly reduced wattage produces light output perhaps four times the wattage consumed - and the lamps stay cool. LED lamps consume even less electricity, stay cooler and last 50,000 hours on average. That's 6 years of continuous usage 24 hours a day, 7 days a week.

Lighting color is measured in degrees Kelvin. Running through the spectrum, the higher the Kelvin temperature, the closer to pure white light. The light on bright sunny day with blue sky measures 5,600° Kelvin. A very bright day with a cloud-covered sky weighs in at 6,000° Kelvin. An incandescent (regular) bulb gives off light at approximately 3,200° Kelvin. This is quite yellow, as evidenced by photographs taken by lamp-light. But our eyes are used to the color and in most circumstances it looks normal if not pleasing. By contrast, most fluorescent lighting is a color called "cool white" used because it is the cheapest color to produce. Cool-white is 4,600° Kelvin and definitely green. Any photo taken under cool-whites looks green to the viewer. A color-corrected fluorescent used in our mirrors usually run between 5,000° and 5,400° Kelvin, and approximates blue-sky daylight. The closer to daylight color the more expensive the bulb.

So where does this leave us? With the exception of cool-white fluorescent, most people find color-corrected fluorescent lamps and most LEDs agreeable, as they do regular incandescent lamps - it's purely a matter of preference.

Switch on Base: Putting a switch on the electrical cord is the cheapest way to include a switch. 99% of our makeup mirrors do not have a switch on the cord - but have a switch on the base or mounting plate of the mirror.

Hardwired Mirrors: Hardwired mirrors are intended to be installed by a licensed electrician and connected to the house wiring. All of our hardwired mirrors are marked "HARDWIRED" on the website. Also, all of our hardwired mirrors have a switch on the mirror itself, so your electrician need not install a separate switch.

Electrician's instructions

All of our hardwired mirrors have the switch on the base or on the mounting plate. No other switch is required. Also note that each of our hardwired mirrors tilts vertically and swings horizontally.
Install a 4" octagon box on a CGFI line, flush with the mounting surface at a height determined by the user. Remember, the center of the mirror is usually higher than the mounting plate center by somewhat more than half the diameter of the mirror frame. The box should be capable of supporting 10 lbs. (The mirror doesn't weigh 10 lbs., but remember it may be on an arm as long as 20".)
NOTE: Hardwired mirrors, once connected electrically, are non-refundable.

Gifts: Makeup mirrors make excellent gifts. 18k Gold or Brass are the best finishes for use in rooms other than bathrooms, while most bathrooms have chrome fixtures, and chrome-framed mirrors should be at the top of the list. Consider the situation at your recipient's home... their style and preferences, and whether or not they'd want a lighted or unlighted mirror; and if lighted and wall-mounted, whether it should be hard-wired or plug-in.

Bulk Commercial Orders, and Hotels: Let us know what you need, by contacting customer service.

Returns: In accordance with our Refund Policy most mirrors can be returned for a full merchandise refund provided they are returned according to our regular refund procedures. Custom-made mirrors are non-refundable except for manufacturing defects - extremely rare. Also non-refundable are hardwired mirrors that have been electrically connected. A restocking fee of $10 is required for all mirrors with greater than 7x magnification.

Major Brands Only
At PMM we carry only better to best mirror brands. These even the least expensive of our mirrors will exceed in quality, most of those found at "big-box stores."

99% of our makeup-mirrors are glass (i.e., not plastic) and those that are not are clearly specified. Similarly 99% of our lighted mirrors have switches on the base or mounting plate - not on the cord. Vanity-table mirrors all have padded, weighted bases.

Aptations makeup mirrors including Kimball & Young, First Impressions, Clear Mirror, and Mirror Image makeup mirrors are an upper mid-priced line of high-quality Makeup Mirrors and come with a 3-year Manufacturer's Warranty. Finishes include Chrome, Gold, Brushed Nickel, Polished Nickel, and Italian Bronze. Magnifications run from 3x to 10x with many lighted, reversible, and hardwired mirrors as well as a many cool-running LED-lighted mirrors.
Jerdon Style makeup mirrors are a mid-priced line that compares favorably with most in this price range. Exceptional values may be found in their quality mirrors.
Miroir Brot mirrors are made in Paris France and hold the world standard for supreme quality. A Miroir Brot mirror is truly a luxury for those able to afford one. Each Miroir Brot makeup mirror is shipped directly to your door from Paris.
Sharper Image mirrors have numerous clever and useful innovations in their line of high-tech makeup mirrors.

Magnification Guide

Makeup Mirror Magnification Comparison

These images are an approximation and may not be 100% accurate but they are useful as a basis for comparison. &nbspThe image you will actually see in the mirror is dependent upon several factors in addition to magnification power; including the size of the mirror, the viewing distance from mirror, and the quality of the lens.

Magnification	Approximate View	Viewing Distance	Focal Length
3x	Face, Hair, and Neck	10" - 13"	16"
5x	Face and Some Hair or Some Neck	8" - 9"	11"-12"
7x	Part of Face	5" - 6"	6" - 7"
10x	Eyes and Nose	3" - 4"	3.5"
15x	Eyes	2"	2"

There is no industry standard for specifying magnification power for makeup mirrors. This opens the door to a high degree of subjectivity on the part of manufacturers when they describe the magnification power of their mirrors. To ensure you're getting what you expect it is best to rely to the integrity of high quality makeup mirror manufacturers.

Don't make the mistake of opting for the highest magnification offered. Most people are surprised to find how strong that might be. Many find the 15x and greater mirrors much too strong and the viewing distance of approximately 2 inches, much too close for comfortable viewing.

For comparison purposes, most cosmetic-counter makeup mirrors have magnification powers between 3x and 7x. Our most popular magnification power is 5x. Indeed if you have vision problems or you have particularly critical tasks to accomplish, then you may want to opt for an extreme magnification makeup mirror. As an additional reference point: A jeweler's loop, used to inspect diamonds, is 10x power.

Factors other than the magnification affect the quality of the image you see. The size of the makeup mirror is an important factor. When two makeup mirrors are compared that both have the same magnification, glass quality, and silver-back quality, the larger size makeup mirror always wins - both for image clarity and freedom from distortion. There is a simple reason for this. Magnification is achieved by shaping the glass to a convex lens. It is impossible to have zero distortion, but the center of the glass/mirror/lens is the point of least distortion. The larger the mirror, the larger the center, and the less apparent distortion.

The quality of the glass and whether or not it's backed with pure silver or aluminum are two other important factors to consider. And finally the quality of the material used for the frame and other metal parts is important if the mirror is to be used in a humid location such near a shower or bath.

Keuco Video

One of the finest...

Keuco creates one of the finest lines of bathroom accessories in Europe.
We bring to America the exceptional line of Keuco Makeup Mirrors.

"Aesthetics in the bathroom is our passion. We are always searching enthusiastically for new forms, new materials and new technologies. A search for the perfect synergy of the sensible and the sensuous."

Hartmut Dalheimer, Managing Director

KEUCO 5x Non-Lighted Wall Mounted Square iLook_move Vanity Mirror in 4 Finishes